Anya Leibovitch

Brand strategy and messaging for B2B SaaS

Helping you tell stories that stick.

I’m a writer and strategic thinker who knows how to use language and positioning to move people to action.

From strategy to storytelling, I help B2B SaaS brands clarify their positioning, craft messaging that resonates, and deliver content that drives results.

Cut the fluff and focus on what matters.

I don’t approach strategy in a vacuum. My work is shaped by real-world constraints—limited budgets, competing priorities, and the reality that not every idea is worth pursuing.

My job isn’t to tell you what you want to hear. It’s to help you focus on what will actually work given where you are now.

  • I partner with SaaS teams to simplify their brand strategy and messaging so it’s fully aligned with business goals.

    Together, we focus only on what truly matters—creating confident, forward-thinking messaging that stands out, drives results, and resonates with the right audience.

    Simple, strategic, and impossible to ignore.

  • I work with B2B SaaS teams to simplify their brand strategy and develop human-centered messaging. Together, we create clear, confident messaging that helps your brand stand out, resonate, and make an impact

  • I partner with SaaS teams and founders who value clarity, confidence, and connection in their brand. You’re forward-thinking, ambitious, and ready to reach the right audience. Together, we focus only on what truly matters—crafting messaging that is clear, strategically confident, and built to foster real connections with your customers.

How I help.

My services aren’t one-size-fits-all. I develop solutions tailored to your goals, your brand, and your audience. I start by understanding your current presence, your positioning, and what matters most to your business. Then we map out a focused strategy, craft messaging that resonates, and deliver content that’s aligned with your goals and designed to make an impact.

Take a look at my process