Hi, I’m Anya.
I’m a writer and strategic thinker who works with B2B SaaS teams to clarify their positioning, sharpen their messaging, and tell stories that actually move people to action.
I’ve spent over a decade working in content and brand strategy, which means I understand both the big picture and the real-world constraints teams face—limited time, limited budgets, and competing priorities.
I don’t believe in creating content for the sake of it. I believe in using language intentionally, in service of clear business goals.
My approach is grounded, focused, and human. I help teams cut through the noise, make confident decisions about what not to do, and focus on the messaging that will truly make an impact.
Sometimes that means pushing back. Sometimes it means simplifying. It always means being honest about what will work given where you are now.
I value straightforward communication and mutual respect. Working with an external consultant shouldn’t feel complicated or performative—it should feel like having a trusted partner who’s invested in getting it right.
I started my business because I wanted to work closely with thoughtful teams and business leaders without the rigidity of corporate structures. Today, I partner directly with clients to refine brand strategy, clarify messaging, and create work that’s built to last.
What it’s like to work with me.